20 Ways B2B SEOs Can Leverage Schema.org Markup

By Derek Edmond

Google Site Search Example

In a Searchmetrics report earlier this year, Schema.org – U.S. 2014: Rich snippets with HTML Microdata and RDF, it was revealed that while less than 1% of all domains researched had schema.org integrations present, almost 41% of keyword search queries contained a result snippet derived from schema.org markup.

Schema.org markups in Google SERPs for almost 40% of keywords investigated

More importantly, domains with schema.org integrations had significantly higher SEO visibility scores than those domains that did not include them.

Even with these findings, B2B marketers might remain skeptical, given that the most popular examples of schema.org integrations tend to be more consumer oriented. TV Reviews, Product Ratings, and Recipes are popular examples, but these obviously have a greater impact in the B2C space.

But, there is hope for B2B SEO, as well.

In this column, I will discuss 20 schema.org integration opportunities for B2B search marketers, organized by broader topics and how they can impact online marketing goals and objectives.

Note that this column reviews concepts and opportunities. If you’re looking for specific code references, BuiltVisible has a nice blog post detailing markup examples. Some of the links I provide to schema vocabularies also contain examples.

Quick Review: What Is Schema?

Schema.org is a tagging vocabulary that marketers and website owners can use to mark up their HTML pages in ways recognized by major search providers.

Via the Schema.org website:

On-page markup enables search engines to understand the information on web pages and provide richer search results in order to make it easier for users to find relevant information on the web. Markup can also enable new tools and applications that make use of the structure.

What Google says about schema.org:

Search engines are using on-page markup in a variety of ways – for example, Google uses it to create rich …read more

Source:: SearchEngineLand

      

Better Results Start Here Call Now 231-680-0624
 Organic SEO
Rated 4.8/5 based on 38 reviews
Web Design Traverse City
Rated 4.8/5 based on 19 reviews
SEO
Rated 4.7/5 based on 36 reviews
SEO Companies
Rated 4.8/5 based on 29 reviews
Social Media
Rated 5.0/5 based on 12 reviews
Reputation Management
Rated 5.0/5 based on 16 reviews
Google Penalty Recovery
Rated 5.0/5 based on 9 reviews
Web Design
Rated 4.7/5 based on 47 reviews