By Ian Harris
Semantic search. You’ve heard of it, you’ve researched it and you’re probably wondering what to do about it. Black hat, white hat, and everything in between could soon be a thing of the past, as semantic search forces the industry to revert back to the question: What does the user want? It’s a simple concept, but one that has been lost in a whirlwind of advice, speculation, and see-what-sticks techniques. Semantic search gives the industry a chance to go back to basics and provide information rather than force it. Let’s take a look at how to embrace semantics. Think Like […]
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Source:: Search Engine Journal