10 Things I Learned About Local SEO In 2014

By Andrew Shotland

Andrew Shotland 2014 - 2015

We may not be in school anymore, but as we in the SEO business know, the education process never ends. With that in mind, I’d like to share with you some of the things I learned about this bizarre trade we practice over the past year:

1. Never Again, Google; Never Again

First they came for the Google+ Authorship avatars in the SERPs, and I did not speak out for many of my local clients had not bothered to follow our “high priority” recommendations to implement Authorship and actually publish interesting content.

Then they came for the Google My Business descriptors, and I did not speak out, because the data on their effectiveness was inconclusive.

Then they came for businesses’ phone numbers on the Local SERPs, and I did not speak out because I have mostly a referral-based business.

Never again, Google. Never again.

2. Great Rankings Are Just A Click Away, Click Away, Click Away

User Behavior is an important competitive difference maker in local search. Darren Shaw blew everyone’s collective minds at State of Search when he unveiled the results of tests he had been running on the impact of user behavior in search rankings:

If you missed the presentation at State of Search, you must check out the follow-up discussion in an episode of Max Impact with Max Minzer, Darren and Bill Slawski.

3. {Insert Favorite Color} Hat Techniques Still Work

Google’s Pigeon update helped a lot of spammy sites, fake addresses, etc. rank well in the local pack results. Press release …read more

Source:: SearchEngineLand


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