Anyone who owns a business today knows the importance of search engines to their bottom line. This importance gets magnified exponentially when you start looking at local businesses. Consider this statistic: Not only do consumers search for local information, they convert more to local searches, as compared to non-local ones: So if local searches are 157% more effective in leading to a purchase as compared to regular, non-local searches; it’s time we gave local search the focus it demands. Local Search Optimization 101 Local search is a specialized field in its own right. There are a lot of details to cover – […]
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Source:: Search Engine Journal