Great Article on how to optimize your site and social to take advantage of Holiday Shopping Season Events like Black Friday. When you are a brick and mortar retail or internet retailer this is very important info for you. Don’t be the victim of churn and burn SEO tactics. As we are already into the season, to try and rank on large competitive keywords in a very short amount of time can often lead to less than desirable results for the long term health of your website. If you value your web site and social media as assets as opposed to simply disposable items than a steady increase in the SERPS should be what you are looking for, not instant gratification.
Are you familiar with that upset stomach we got as children after binge eating all our Halloween Candy? Trying to rank for competitive terms in a short period of time, will often leave you with that same upset feeling in your stomach.
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