How To Win The Local Search Results Arms Race with Organic SEO
With increased competition and more savvy customers utilizing the internet to find the best local businesses for their needs, your business may need to adapt in order to survive. The age old adage of, “be where your customers are” still holds true now. Maybe more than ever your business needs to be found where your potential customers are spending time. Often that is Social Media Sites like YouTube, Facebook, Twitter or any other number of social media sites. Not having these sites, is a red flag not only to your customers but also to Google. We call it “Social Proof”. Most successful and popular websites and business’- depending on the industry obviously, have some sort of present and engaging social media site(s).
How To Rank on Google Maps
To look like more than just a “lead generation” site you need to have branded sites that your company interacts with it’s customers on. This whole process of being where your customers are weighs quite heavily with Google’s constantly changing algorithms. Whereas once the Yellow Pages were the go to decision maker for finding a local product or service, Google, Bing and Yahoo are not the default search, or decision engines. It is often as simple as speaking into your phone your desired search string, and the phone will give out a few local dots on a map with the option to call that business with two clicks. Relating to Google, that is referred to as being found on, “Google my business” or “Google Local 7 Pack” or “Google Map Pins”. These are very powerful and can give the customer driving directions to your business, let them call you or visit your website right from the Google Application on their phone.
Benefits of Organic Search Engine Optimization
Organic SEO, is just as important as the Map Listings, but for different reasons. Often if you are doing well in the Organic your Map Listings will follow, while the two share similar paths to ranking high on Google, there are small subtle differences and it truly takes an Expert in Google My Business to understand and help your business get to where you want it to be.You can experience massive levels of Return on Investment for Your Internet Marketing Dollar when you implement Search Engine Optimization Strategies successfully.
You may be surprised to see how many local people are actually searching for products or services that you actually provide. When you see the amount of money that you are literally gifting to your competition by not being at the top of the search engines, you will often become frustrated. No need to feel that way, simply make a choice to win!
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